In-Depth Certificate Programs

Training magazine presents Certificate Programs conducted by leading industry experts. These 3-day and 2-day Certificate Programs give you the essential knowledge, practiced techniques, and sound theories you need to become (and remain!) a top performer in your field. In the end, you’ll not only walk away with a certificate of completion and an eBadge, you’ll also jumpstart your career and enhance your professional know-how.

Additional fee required. 


Friday, January 27- Sunday, January 29

P01  Training Design, Delivery, and Facilitation for Engagement Certificate

In three days you will re-energize yourself, build your training toolkit, and learn how you can make an impact in your organization.

Day 1: Creative Training Techniques and Participant-Centered Models
Becky Pike Pluth Becky Pike Pluth, Chairman, The Bob Pike Group

Learn how to create a high-impact, high-retention, high-application environment where everyone learns through their total involvement. Discover how to achieve 90% retention, cut design time by 50%, and increase transfer by 75% with easy-to-apply techniques that create results and can be immediately applied to your programs. Learn to:

  • Create powerful new openings for your training.
  • Use a seven-step process to transform your current courses into high-impact, learner-centered courses.
  • Ban lecture and choose 36 ways to add variety.
  • Apply CPR and the 90/20/10 rule to all your training.
  • Create valuable learning materials your participants will love to use.
  • Create powerful new ways to demonstrate your training results.

Day 2: Applying Brain Science to Make Training Stick
Sharon Bowman Sharon Bowman, Author, Training from the Back of the Room

Toss outdated training assumptions and explore the most current cognitive neuroscience that explains how humans naturally and normally learn. Begin using these principles immediately in your own classroom and eLearning instruction. You will:

  • Apply six learning principles based on current brain research every time you train, regardless of the complexity of the topic, size of the group, or level of the learners.
  • Demonstrate a variety of brain science elements using your own training topics, and dramatically increase learners’ attention, retention, and engagement.
  • Create your personal trainer’s toolbox of easy-to-use, brain-based training strategies.
  • Access a collection of new brain science resources to enhance your instruction, both in the classroom and online.

BONUS! You’ll receive a copy of Sharon’s book, Using Brain Science to Make Training Stick.

Day 3: Designing and Conducting Training Games and Activities
Sivasailam Thiagarajan Sivasailam Thiagarajan, Author, More Jolts! Activities to Wake Up and Engage Your Participants

Are you excited about training games and activities but anxious about losing control, wasting time, and being attacked by participants? Based on 20 years of field experience and research, Thiagi will share important secrets for effective training facilitation. Learn about:

  • Structured sharing activities that facilitate mutual learning.
  • Interactive lectures that transform presentations into training tools.
  • Textra games that bring your dull, dry handouts to life.
  • Jolts that provide powerful insights and concepts.
  • Seven critical dimensions of activities-based training and how to select, maintain, and balance appropriate levels of each.
  • The importance of the debriefing process for linking the training game or activity to the workplace reality.
  • A six-phase model for maximizing learning from experience.

DOUBLE BONUS! Attend this certificate plus five of the designated Training Boot Camp sessions and receive a special “Training Boot Camp” certificate signed by Lorri Freifeld, Training magazine’s Editor-in-Chief.

P02  Instructional Designer Certificate: Master the Fundamentals

Geoff Bailey Geoff Bailey, Senior Consultant, Friesen, Kaye and Associates

Discover the keys to creating interactive and engaging learning programs that ensure learner success — whether in the classroom, online, or a combination of both. Using a case study, practice key steps in class and take home tools to help you apply what you learned back on the job. Through expert facilitation, practical exercises and group discussions, you’ll learn to:

  • Incorporate learning and motivation principles into your designs.
  • Follow a systematic learning process to ensure learning takes place.
  • Select the right content for the right people.
  • Plan a variety of presentation, application, and feedback methods.
  • Align objectives and tests, and outline strategies to help learners close any remaining performance gaps back on the job.
  • Write questions that engage the learners, test for understanding and encourage learning.
  • Design interactive lessons that use a variety of processing methods to maximize retention.
  • Create a validation plan that ensures learners achieve the desired performance Improvement.
  • Decide which design shortcuts have the least risk.

BONUS! You’ll receive a 220-page Instructional Design Fundamentals participant manual plus case study documents and job aids. You’ll also receive a 190-page Support Manual full of instructional design best practices, and instructions for accessing online templates, worksheets, checklists and look-up tables.

P03  Training Manager Certificate: Learn to Earn Bottom-Line Results

Jean Barbazette Maria Chilcote Melissa Smith Jean Barbazette, Founder;
Maria Chilcote; Melissa Smith, Managing Partners, The Training Clinic

In this certificate, you’ll focus on practical, useful and effective methods to manage the entire scope of your organization’s training effort. Learn to:

  • Identify key training and development roles needed in your organization.
  • Develop a vision, mission and function priorities statement.
  • Prioritize and keep your sanity as a ‘department of one’.
  • Use audit tools to benchmark your function and identify areas for improvement.
  • Apply an eight step consulting approach that focuses on performance improvement.
  • Use seven key consulting roles and identify appropriate use of each.
  • Utilize a nine-part plan to build alliances and work successfully with line managers and employees.
  • Gain management’s commitment to performance improvement.
  • Use five diagnostic tools to determine performance problems.
  • Identify essential elements of performance enhancement plans and training proposals.
  • Contract effectively with your internal clients.
  • Identify powerful yet simple techniques to market your training function.
  • Evaluate and develop trainers using a 16 point competency tool.
  • Use four tools to supervise and coach instructors.
  • Evaluate and develop course developers using a 32 point competency tool.
  • Use five design tools to supervise and coach course developers.
  • Apply five tactics to improve learning transfer.
  • Identify methods to cost justify training and monitor a training budget.
  • Develop an action plan to get results.

PROJECT: Participants will complete and interpret at least 3 key areas of the Training Function Systems Audit, identify strengths, areas for improvement and develop an action plan to implement tools and skills learned in the workshop.
BONUS: You’ll receive a Training Manager’s Tool Kit containing the Training Function Systems Audit as well as a 16-point Instructor Competency Inventory and a 32-point Course Designer Competency Inventory. CEUs are available for this certificate.
BYOD: Laptop recommended.

P04  eLearning Bootcamp Certificate: Getting Up and Running — Fast!

Diane Elkins Amy Morrisey  Diane Elkins, Owner, Artisan E-Learning and E-Learning Uncovered; Amy Morrisey, President, Artisan E-Learning

If you are new to eLearning, it can be hard to know where to start! What’s a storyboard? Do you need an LMS? How long does it take to create a course? How much does it cost? If these are the types of questions you have, then this is the right course for you. Learn about everything from concept to execution. You’ll walk away with a good foundation about the strategy, planning, design, development, and launch of eLearning courseware. You’ll learn:

  • The different types of eLearning.
  • The advantages and disadvantages of eLearning.
  • How to build a business case for eLearning.
  • What goes into a project plan; how to gather requirements; and what key design and technology decisions need to be made up front.
  • What goes into a storyboard.
  • The types of activities and quizzing you can include.
  • How to plan effectively for media.
  • How to work with subject-matter experts and reviewers.
  • How to convert classroom training to self-paced eLearning.
  • What types of authoring tools are available out there.
  • What it takes to build a course using a rapid development tool.
  • What to do with your course once it is finished.
  • How to design specifically for the virtual classroom (webinar) format.
  • What you need to know about virtual classroom platforms.

BYOD: Wi-Fi enabled laptop required.

P05  Learning Evaluation/Measurement Certificate: Prove Business Impact… Every Time

Patti Phillips Jack Phillips Patti Phillips, CEO, ROI Institute; Jack Phillips, Co-author, Handbook of Training Evaluation and Measurement

In this certificate program you will build the basic skills needed to demonstrate the impact and ROI of your programs and projects. You will learn the five critical success factors that make evaluation work and how to apply them in your organization. Specifically, at the end the program you will be able to:

  • Categorize your results along the five-level evaluation framework.
  • Align your programs with the needs of the business.
  • Develop program objectives beyond learning objectives.
  • Collect data using the most effective approach given your project.
  • Isolate the impact of your program on results.
  • Convert business measures to money.
  • Tabulate the fully-loaded costs of your programs.
  • Calculate the benefit-cost ratio, ROI, and payback period.
  • Identify intangible benefits.
  • Report results so that they resonate with stakeholders.
  • Seamlessly integrate evaluation into your learning strategy.
  • Forecast ROI at different time frames.

PROJECT: During the three days you will begin planning the evaluation of one of your programs.
BONUS: You will receive a copy of the book Real World Training Evaluation along with a detailed workbook, fold-out model of the ROI Methodology, application guide describing the 10-easy steps to ROI, case studies, and other tools and resources.

P06  Adobe Captivate Design Certificate: Build eLearning that Truly Does Captivate Your Learners

Joe Ganci Pooja Jaisingh Joe Ganci, President, eLearningJoe, LLC; Pooja Jaisingh, Founder and Chief Learning Geek, LearninGeeks

Captivate is the most popular eLearning development tool. With its powerful features, you can create and deliver the best instructional designs to your learners… but only if you know how to use those features! Now is your chance to learn the latest version of Captivate. You’ll be amazed at what you’ll be able to accomplish after only three days! Learn how to publish your lessons so they look and work perfectly on both desktop and mobile devices. You will build a real eLearning lesson that you’ll be able to take back with you and customize to your needs. How cool is that? Brand new to Captivate? No worries, you won't get lost in this class. Have some experience with Captivate? Don't worry, you won't get bored. You’ll:

  • Start with combining text, audio, video, photographic and illustrator actor characters, and images appropriately — and learn all the options you have with each.
  • Discover how to make your learning truly engaging with interactions of all types: Smart Shapes; Text Entry Boxes; Buttons and Click Boxes; lots of wizard-based interactions, and games.
  • Use Captivate’s Responsive Design options to create learning that works perfectly across desktops, tablets and smartphones. If you're not yet designing lessons that are responsively designed, you soon will be!
  • Learn the ins and outs of successful software simulations and also create a high-definition video when software simulations just won't cut it.
  • Investigate all of the quizzing options Captivate offers and your options for SCORM and xAPI.
  • Advance to writing scripts to make your lessons really shine and allow you to be more productive and your lessons more maintainable.

BYOD: A WiFi-enabled laptop is required with the latest version of Adobe Captivate (you may download a trial version — be sure to note the expiration date).

Saturday, January 28 – Sunday, January 29, 2017

P07  Designing for Engagement Using Social Learning and Gamification Certificate

Jane Bozarth Andrew Hughes Jane Bozarth, Author, Social Media for Trainers; Andrew Hughes, President, Designing Digitally

You’re great at creating courses and designing other learning experiences. But how can you extend your reach — and the learning — beyond the traditional or virtual walls of a traditional experience? New strategies like gamification and new tools for supporting social approaches can help move your efforts from event to process, from one-off to continual. You will:

  • Learn how to apply social, collaborative tools that increase engagement in learning, working and communicating at work.
  • Engage in supporting learning with social-media based tasks and activities, such as openers, quick-answer, reflective work, quiz games, and photo-based work.
  • Explore ways to reach beyond traditional frameworks to support social learning as it naturally occurs across the organization.
  • Discover game fundamentals as they relate to instructional design and learning — and how to implement serious games to spark employee engagement and drive learning retention.
  • Explore best practices and case studies about both in-content and structural gamification.
  • Choose social tools and approaches that support instructional goals.
  • Learn how to ensure success with gamification through proper planning, metrics, implementation strategy, and post-deployment support.
  • Receive supplemental guidelines for supporting change and contributing to conversations regarding governance around social learning.

Prerequisites: Some experience commenting on blogs or sites like LinkedIn, posting status updates to Facebook, participating in online communities, or using similar tools.
BYOD: Wi-Fi enabled laptop required, with security configured to allow access to sites like Twitter and Facebook.

P08 eLearning Video Producer Certificate: Craft Dynamic Videos on a Dime

Steve Haskin Steve Haskin, Chief Creator, Industrial Strength Learning

Watch this special message from your instructor Steve Haskin on what you’ll learn in this program!

Online video content is everywhere and it’s becoming especially important to engage our eLearners. We all need to step up our video game. But how do we produce great video with microbudgets, little technical expertise, and short timelines? This certificate program will show you how to solve those problems. You’ll learn about:

  • Making great video on a shoestring budget.
  • Selecting the right video equipment and setting up a small studio.
  • Video storytelling. It’s all about the story. Why taking video isn’t making video.
  • Scripting and audio development.
  • Shooting and editing for the small and large screen.
  • Planning a video (pre-production).
  • Shooting great video (production).
  • Techniques that will make your video a cut above the rest (post-production, forgive the pun).
  • Integrating your videos into compelling, engaging eLearning courses.

PROJECT: You will shoot and edit an eLearning video as part of this course. We’ll end the course with a video showcase where a winner will be celebrated! And the possibility of adult beverages for the award winner(s).
BYOD: You’ll need your laptop, pre-loaded with Adobe Creative Cloud programs including Premiere Pro, After Effects, Photoshop and Audition. These are the best programs for workflow, but you can use any video and audio editing programs you wish. Please have them pre-loaded. You may have to talk to your IT department. Also, while it’s perfectly fine if you use your phone as your video camera, a DSLR, point-and-shoot camera or dedicated video camera is preferred.

P09  Master Trainer Certificate: Take Your Training to the Top

Bob Pike Bob Pike, Founder, P3 Associates

This program—both strategic and tactical—will give you the tools and the roadmap you need to ensure you are doing the right training, at the right time, with the right people, in the right way. This is a "learn and apply" session. Bring a program you want to revamp and you'll take what you learn in class and apply it immediately. You'll:

  • Learn 117 ways to design and deliver training and performance improvement faster, better, and easier.
  • Examine five performance solutions other than training—and how to have a conversation that focuses on the results to be achieved.
  • Explore five capabilities all organizations leverage to achieve results—discover just which ones your organization focuses on. You'll also explore the 15 competencies that can help drive these capabilities.
  • Explore more than 163 practical strategies for ensuring the transfer of training—and pick specific strategies to apply to your own training programs.
  • Learn about the 3 people who most impact transfer of training.
  • Apply C.O.R.E. strategies to your training.
  • Explore 5 ways to kill adult learner motivation and 11 ways to motivate adults.
  • Learn 9 ways to effectively teach across generations and cultures.

BONUS: You'll receive a copy of Pike's Master Trainers Handbook, a 160-page Master Class Train-the-Trainer Workbook, a personal Training Transfer Action Plan, and your own copy of Bob's Performance Solutions cube.
PROJECT: Bring a training program and in these two days you'll retool it, and take it to the next level.


P11  The Science of Learning Certificate: Develop Learning that Sticks

Art Kohn Art Kohn, Professor, Portland State University School of Business

This energetic program is for anyone who is interested in using the power of psychology and science to reshape their training organization. With Art Kohn, a renowned neuropsychologist, you’ll explore 10 core principles that will help you understand how the brain controls learning and behavior change. On day one, his demonstrations will provide an exciting understanding of how the mind learns and retains new information. These tips will enable you to create more effective training both live and online. On day two, we will take a deeper look at these principles and discover how to leverage neurological principles to create an effective after-training program that will ensure that your training sticks and produces sustainable behavior change. Do you want your training organization committed to learning and self-improvement? It will be once you understand these brain-secrets of learning and behavior change. You will learn to:

  • Create social learning communities that are based on psychological principles of observational learning.
  • Use authoring tools more effectively by understanding how the brain encodes metaphor and emotion.
  • Develop an incentive system that reinforces desired behaviors and that is based on established principles of conditioning.
  • Improve employees' attention within mobile learning by understanding the secrets to people’s levels of consciousness.
  • Design effective “follow-up training” by tapping into mnemonic principles of memory.
  • Deliver visual messages and auditory messages based on an understanding of the brain’s dual-coding mechanisms.

BYOD: Laptop recommended.

P12  Mastering the Training Business Certificate: A Crash Course for Professionals Working Internally and Externally

Saul Carliner Saul Carliner, Associate Professor, Education, Concordia University

Beyond designing effective courses and masterfully facilitating them, successful trainers can comfortably handle the business tasks that play a central role in this work. This program identifies these business tasks and develops the skills needed to handle them. You will:

  • Explore the customer-service nature of training, whether the trainers work internally or externally.
  • Learn about the different models available for training groups, how they affect your influence with stakeholders, and the effort needed to change from one to another.
  • Choose a business model for your training group that ensures you have the resources and clout to pursue the projects needed by your sponsors.
  • Learn how working with key stakeholders and realistic data about the environment in which you work, you can develop a strategic plan as to where you want to take your training group in the medium- and long-term.
  • Learn to develop a persuasive business case for a major training project.
  • Be able to describe the impact of particular business processes on outside perceptions of the effective operations of training groups.
  • Learn to market the services of training groups internally and externally.
  • Explore at least 3 work habits that build confidence with your work among management.

P13 Performance Consultant Certificate: Replace Jump-to-Solution Requests with Solutions that Work

Dana Robinson Chris Adams Dana Robinson, Lead Performance Consultant; Chris Adams, Senior Consultant, Handshaw Inc.

How frequently does it happen that a manager calls you with a request to deliver a training program or do some team building? This is the jump-to-solution approach that rarely results in improved performance that is sustained over time.The challenge is to influence the thinking of managers so they discuss the business and performance results they seek, not the solutions they want… and then partner with you to take actions to achieve those results. Performance Consulting is a strategic process that produces business results by maximizing performance of people and organizations. In this program you will acquire skills to put this process to work in your organization.  Specifically you will learn to:

  • Define and align four needs: business, performance, organizational and individual capability.
  • Identify the true client with whom to partner on any initiative.
    Deepen client partnerships using the Access, Credibility and Trust model.
  • Analyze requests obtained from managers, determining both information that is known and that is unknown… but critical to obtain.
  • Ask powerful questions so you reframe a manager’s solution request into a discussion of the results the manager wants to achieve.
  • Use six criteria to determine if the opportunity you have developed from a client’s request is a tactical or strategic one.

You will leave this program with:

  • A list of powerful questions to ask the next time a manager contacts you with a solution request.
  • A mapping tool to assist you in organizing information about a situation, clarifying what is known and unknown.
  • A template to guide you in planning and conducting reframing discussions with your clients.
  • The flowchart of the nine steps included in the Performance Consulting Process.





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