Training magazine Institute presents Certificate Programs conducted by leading industry experts. These 2- and 3-Day Certificate Programs give you the essential knowledge, practiced techniques, and sound theories you need to become (and remain!) a top performer in your field. In the end, you''ll not only walk away with a certificate, you''ll also jumpstart your career and enhance your professional know-how. Additional fee required; please see registration form.

3-Day Certificate Programs
Friday, February 10 – Sunday, February 12
9:00 am – 4:00 pm

P01 CREATING OUTSTANDING eLEARNING WITH ADOBE CAPTIVATE
Joe Ganci, www.captivatejoe.com

Adobe released Captivate v5.5 with additional features and improvements to help you make your e-learning even more engaging and effective. Learn to use Captivate to create soft-skills learning and quizzes, combine media elements with presentations and interactivity, and enhance your learning with animations and effects, master slides, object styles, audio and video. And, you''ll discover easier ways to create software simulations. However, there is so much more you can do with Captivate and you''ll be excited to see the results!
Bring your laptop and be ready to create great e-learning! Exercises will ensure that you are truly learning the Captivate options available to help you more quickly and easily meet the needs of your instructional design. Learn how to:

• Use Captivate''s features, interface, and workflow.
• Create interactive software simulations.
• Use text and images and Captivate''s library.
• Use audio and video elements correctly and without errors.
• Create exploratory learning with cool rollovers.
• Use Interactive Objects: Buttons, Text Entry Boxes, and Click Boxes.
• Publish your files the way you need.
• Create soft-skills simulations.
• Create different types of quizzes.
• Use Object Styles and Master Slides.
• Use Effects and Animations.
• Create and use Project Templates.

Learn the basics of using variables and advanced actions to further enhance your design possibilities!

This certificate is designed for novice and intermediate designers and developers with a basic understanding of both good design approaches and the elements of the eLearning creation process.

Bring an audio-capable PC or Mac laptop with a wireless adapter and either the full Captivate v5.5 application or the 30-day trial version installed. Make sure the trial version doesn’t expire before the session. Having Microsoft Word and Excel installed is a plus.

P02 INSTRUCTIONAL DESIGN FUNDAMENTALS
Ida Shessel, Senior Consultant, Friesen, Kaye and Associates

In this hands-on certificate program, you will gain the confidence, knowledge, and tools you need to design effective blended learning. Discover the keys to creating interactive and engaging training that ensures learner success whether in the classroom, online or a combination of both. Take home electronic job aids and a detailed support manual to help you apply what you learned when you are back on the job. Through expert presentation, practical exercises, group discussions, and real-world examples, you''ll learn to:
Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.

• Accommodate different learning styles.
• Apply proven techniques for analyzing learner and organizational needs; and plan the design and development of training materials to meet those needs.
• Select the right training content and instructional strategy to support performance improvement for the target population.
• Strategize shortcuts for reducing design time.
• Plan a variety of presentation, application, and feedback methods.
• Align objectives and tests, and outline strategies to close any remaining performance gaps.
• Create questions that enable learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the training design meets the organizational needs.

This certificate is designed for both beginning and intermediate instructional designers and subject matter experts who are responsible for creating, revising, or converting classroom or online learning.

P03 MANAGING THE TRAINING FUNCTION
Jean Barbazette, Founder; Maria Chilcote, Managing Partner, The Training Clinic

With the right practices, any training program can accelerate performance while delivering economic benefits...and as a focused and practical manager of a training function, you can lead the charge within your own organization. Learn to:

• Develop a vision, mission, and function priorities statement.
• Use audit tools to benchmark your function and identify areas for improvement.
• Identify and use eight steps in the internal consulting process.
• Use nine types of assessment tools to determine training needs.
• Gain management''s commitment to performance improvement.
• Use a nine-part plan to build alliances and work successfully with line managers.
• Identify essential elements of a performance improvement plan.
• Identify techniques to market your training function.
• Evaluate how you supervise and develop a training staff.
• Develop an action plan to get results.
• Identify methods to cost justify training and monitor a training budget.
• Use post training performance analysis.
• Involve managers in transferring learning.

BONUS: You''ll receive the Training Manager''s Tool Kit containing a Training Department Benchmarking Tool, 100-point Classroom Instructor Skills Inventory, and a Performance Improvement Plan Template. CEUs are available for this certificate. For CEU information call 800.937.4698.

This certificate is designed for training managers, training coordinators, and ‘departments-of-one'' who run a training function for an organization or business unit, or those interested in joining their ranks.

You may wish to bring your own Wi-Fi enabled laptop to complete the out-of-class assignment of approximately 30 minutes in length.

P04 MAKING TRAINING STICK USING PRINCIPLES FROM COGNITIVE NEUROSCIENCE
Sharon Bowman, Author, Training from the BACK of the Room

In this high-energy, practical and memorable certificate program you''ll explore current "cognitive neuroscience" that explains how ALL humans naturally and normally learn. Toss out outdated assumptions, pull in six specific learning principles based on current brain science and learn how to apply them to your training programs. Tour the physiological brain with
an engaging introduction to brain anatomy. "It''s a Jungle in There!" You will:

• Apply six learning principles based on current brain research every time you train, regardless of the complexity of the topic, size of group, or level of learners.
• Demonstrate a variety of brain science elements using your own training topics, and dramatically increase learners'' attention, retention and engagement.
• Make your own color-coded "map" of the learning brain and use it as a training design and delivery tool to make training stick.
• Create your personal trainer''s toolbox of easy-to-use, brain-based training strategies.
• Access a collection of new brain science resources to enhance your instruction, both in the classroom and online.
• Design a ready-to-use training module that combines your own topic and materials with the brain-based concepts and strategies from this program.

BONUS! You''ll receive a FREE COPY of Sharon''s new book, Using Brain Science to Make Training Stick and links to "It''s a Jungle in There!" activities, instructions, materials and resources.

This certificate is designed for beginner and experienced trainers; anyone interested in improving their training and facilitation skills.

2-Day Certificate Programs
Saturday, February 11 – Sunday, February 12
9:00 am – 4:00 pm

P05 PERFORMANCE CONSULTING: IDENTIFYING NEEDS, SELECTING INTERVENTIONS, MEASURING RESULTS
Judith Hale, Author, The Performance Consultant''s Fieldbook: Tools and Techniques for Improving Organizations and People

This certificate explores critical factors of effective performance consulting. You will receive four valuable tools. The first helps you and your clients quickly determine what is interfering with performance. The second helps you guide clients in selecting the right combination of solutions and develop a feasible implementation strategy based on their level of readiness for change and investment. The third tool helps you and your clients clearly communicate the logic behind the solution and show the relationship between the problem, the chosen solutions, and the desired and actual impact. The fourth tool helps you get the metrics to prove the worth of your work. These tools and numerous tips will help you become an efficient, professional and strategic performance consultant and:

• Quickly uncover the factors that contribute to poor performance and missed opportunities.
• Engage clients so they own the problem and the solution.
• Present information so clients understand the relationship between what they do, the problem, the recommended solution, and the consequences.
• Avoid the "silver bullet" syndrome and the "paralysis by analysis" trap.
• Overcome "there''s no money to evaluate" challenge.
• Stay above the political fray.

This certificate is designed for trainers, training managers, and internal or external consultants wishing to work in partnership with clients as a performance consultant; anyone wanting to transition from a technical to a consulting role.

P06 CREATING MOBILE LEARNING ASSETS AND COURSES — A HANDFUL OF KNOWLEDGE
Jason Bickle, Learning Systems Architect, AMX

Mobile learning is another example of how training can be enhanced through technology. However, the tools and techniques are changing daily, and creating mobile learning isn''t just about wrapping your content and pushing it to the learner. Developers must consider new instructional design and development techniques. So, where do you start? When you finish this certificate, you will not only know the direction that will work best for your organization, you''ll know how to make it happen. This certificate program will cover: Basic Mobile Architecture & Instructional Design; Developing a Mobile Template; Graphics–Model Building, Tools and Tips; Video–Converting Video & SWFs to Mobile Video. We''ll use your favorite tools — Adobe Captivate 5, Articulate 9, and Rapid Intake mLearning Studio — to create mobile content. You will learn to:

• Develop a mobile strategy.
• Develop a mobile instructional design plan with mDECLARE Methodology.
• Create a mobile content template.
• Create graphics, videos, and other asset standards for mobile delivery.
• Understand how to use industry tools to create mobile learning: HTML5, Dreamweaver, CSS, Captivate, Articulate, and mLearning Studio.

This certificate is designed for managers or curriculum designers/developers needing to understand strategy, planning, and content development for mobile learning.Please bring your Wi-Fi enabled laptop. Specific requirements will be emailed to participants.

P07 MEASURING THE ROI OF TRAINING
Jack Phillips and Patti Phillips, Authors, Show Me the Money: How to Determine ROI in People, Projects, and Programs

This certificate will prepare you to conduct effective ROI studies and gain an understanding of the skills needed to develop and deliver effective return on investment (ROI) evaluations for learning and performance. Learn how to apply the ROI Process Model—a results-based method for evaluating programs. This approach includes: developing objectives including application and impact objectives; planning the evaluation; collecting a variety of types of data; isolating the effects of the program, converting data to money, tabulating program costs; calculating the return on investment; and identifying intangible benefits: Learn:

• To assess your readiness for ROI and the five key components that make it work.
• Three ways to collect data during and after program implementation.
• Three ways to isolate the effects of your program from other influences.
• To apply the five steps to convert a measure to money.
• To practice what you learn on a simple case study.

Please bring a real-time project to maximize the transfer of learning by enabling you to build your skills with an example relevant to your professional responsibilities.

BONUS: You will receive a detailed workbook, a copy of the ROI Methodology process model, and other tools to help you apply what you learned!

This certificate is designed for instructional designers, training managers, training executives, and anyone who wants to measure the impact of learning and performance solutions—and who needs to develop the skills to determine the return-on-investment for specific programs, and align training programs to business objectives and budgets.

P08 CREATIVE TRAINING TECHNIQUES BOOT CAMP
Bob Pike, CEO, The Bob Pike Group, Founder/Editor, Creative Training Techniques Newsletter

Here''s your opportunity to take the world''s best-selling train-the-trainer program from the author of more than 28 books in the field. You''ll learn how to create a high impact, high retention, high application environment where everyone learns because of their total involvement. You''ll learn how to achieve 90% retention, cut design time by 50%, and increase transfer by 75%. These easy-to-apply techniques create results and can be immediately applied to your programs. Pike will prove that you can deliver more content with less lecture. Join Bob Pike and learn to:

• Create powerful new openings for your training.
• Use a seven-step process to transform your current courses into high-impact, learner-centered courses.
• Ban lecture and choose 36 ways to add variety.
• Apply the latest adult learning theories to design and delivery.
• Use the C.O.R.E. processes to increase retention and application.
• Apply CPR and the 90/20/08 rule to all your training.
• Create powerful learning materials your participants will love to use.
• Accelerate learning in special situations like computer training and technical training.
• Create powerful new ways to demonstrate your training results.

BONUS: Each participant will receive a copy of Creative Training Techniques Handbook.

This certificate is designed for trainers, facilitators, and designers with all levels of experience — anyone who wants to learn alternatives to lecture to achieve higher levels of retention better, faster, and cheaper.

P09 DESIGNING POWERFUL E-LEARNING
Cathy Moore, Instructional Design Consultant, blog.cathy-moore.com

Do you want to design challenging, activity-rich e-learning that has a real business impact? This program will show you how. Learn how to apply a streamlined, visual approach to instructional design that helps you change what people do, not just what they know. The process, called action mapping, focuses all stakeholders on a measurable business goal and quickly makes clear which activities and content will help reach that goal. You''ll combine performance consulting and activity design to create compelling, behavior-changing materials that can be developed with your current e-learning tool. Come prepared to talk confidentially about your projects and to practice with realistic problems. Learn to:

• Pinpoint the performance improvement that you need to create.
• Tie that performance to your organization''s strategy.
• Identify why people aren''t performing and how e-learning could help.
• Help learners learn through activities, not presentations.
• Design intriguing scenarios that help learners practice making decisions.
• Cut unnecessary information — and get subject matter experts to agree.
• Identify which information should be moved into job aids.
• Choose the most effective media for your project.
• Ban information dumps from your life forever.

BONUS: You''ll get three months'' access to the Elearning Blueprint, an online job aid that will help you apply your new design skills after the workshop.

This certificate program is designed for instructional designers at all levels of experience — anyone who wants to create challenging, activity-rich e-learning that supports their organization''s strategy.

P10 HOW TO EMBED CREATIVITY AND INNOVATION IN YOUR ORGANIZATION
Robert Epstein, Author, The Big Book of Creativity Games

In this hands-on, competencies-based program, your ideas about creativity and innovation will be turned upside down by one of the world''s leading experts on this topic — noted Harvard-trained researcher and former editor-in-chief of Psychology Today. You''ll learn practical, empirically-validated techniques for embedding creativity-generating processes into policies and procedures. Learn:

• Four measurable, trainable "core competencies" of creative expression that quickly increase creative output by a factor of five or more.
• How to create a culture that increases creative output by a factor of ten or more.
• Eight measurable, trainable competencies that managers need to keep creativity and innovation flowing.
• Principles that allow you to design or modify your working environment to boost creativity.
• A simple but powerful "shifting" technique that will double the creative output of every meeting you attend.
• How to increase the flow of suggestions by a factor of ten or more.
• How to structure assignments, tasks, and goals to significantly increase both creative output and productivity.
• How to tweak both incentive systems and evaluation procedures to boost creativity and innovation.
• How companies such as Nestle, Procter & Gamble, and BMW have grown by using a structured approach to boosting creativity and innovation.

This certificate is designed for both beginning and intermediate training managers, training executives, and instructional designers, along with anyone who wants to boost his or her own creativity or the creativity and innovation that''s generated in an organization.

P11 SOCIAL MEDIA AND GAMES FOR LEARNING
Mark Oehlert, Innovation Evangelist, Defense Acquisition University

Social media and games have become integral parts of home life. Now they are making a huge impact in organizations — especially in the learning and training departments. Are you aware of the hurdles to successfully implementing these tools and methodologies? Here''s a hint: they aren''t the ones we''re used to. In this hands-on, interactive program — you''ll become part of a community of learners dealing with these issues. You''ll gain an awareness of the market direction and what may be coming down the road. You''ll access a wealth of resources, and don''t tell anyone but we''ll probably also play a little bit. You''ll:

• Find out about current tools for social media and what''s coming.
• Discover principles of game design for learning.
• See how social media and games intersect and how you can use that to your advantage in designing powerful experiences.
• Strategize how to overcome the objections of deploying social media and games for learning.
• Explore real-life case studies of companies using these tools to increase engagement and retention.
• Join communities that are focused on deploying these technologies to support you after the conference.
• Create a plan to convince.

This certificate program is designed for beginning and intermediate managers, executives and designers — the tools and methods discussed will be applicable across the organization both internally and externally — proper implementation can create powerful personal learning networks.